Netflix is launching a redesigned TV home page next week, its first major overhaul since 2013. The new design prioritizes a cleaner aesthetic with less cluttered titles, more video previews, and responsive recommendations based on real-time searches. The changes aim to improve user experience and drive engagement, reflecting Netflix's massive growth from 30 million to over 300 million subscribers since the last redesign. The updated interface also prominently features new content types, including live programming.

Prepared by Jonathan Pierce and reviewed by editorial team.