Minecraft Movie Encourages Rowdy Screenings
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Following a viral trend of audience members screaming, throwing popcorn, and even bringing chickens to screenings of the Minecraft movie, Warner Bros. is launching "Block Party" showings this Friday. These screenings encourage audience participation, allowing fans to sing, cheer, and dance freely. While disruptive behavior like throwing popcorn is discouraged, the studio aims to capitalize on the movie's success and extend its theatrical run, which has already grossed over $800 million.
Following a viral trend of audience members screaming, throwing popcorn, and even bringing chickens to screenings of the Minecraft movie, Warner Bros. is launching "Block Party" showings this Friday. These screenings encourage audience participation, allowing fans to sing, cheer, and dance freely. While disruptive behavior like throwing popcorn is discouraged, the studio aims to capitalize on the movie's success and extend its theatrical run, which has already grossed over $800 million.
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