Saudi Arabia's MiSK Foundation, owning 96% of SNK, added Cristiano Ronaldo and DJ Salvatore Ganacci to the new Fatal Fury game. This move leverages Ronaldo's immense popularity to boost the game's sales and aligns with Saudi Vision 2030's investment in sports and entertainment. However, this strategy faces criticism due to Saudi Arabia's human rights record. While some gamers express concerns about the kingdom's involvement, others choose to separate the game's quality from the country's politics.
Prepared by Emily Rhodes and reviewed by editorial team.
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