Bluesky, a social media platform experiencing rapid growth, is launching a new verification system using blue check marks similar to Twitter's previous system. Initially focusing on government officials, news organizations, and celebrities, the system will later open to public requests. This addresses a rise in impersonation and aims to create a more trustworthy environment. Bluesky is also introducing "trusted verifiers," vetted organizations like The New York Times and WIRED, who will award their own blue check marks, enhancing decentralization and efficiency for the small team.

Prepared by Jonathan Pierce and reviewed by editorial team.