Apple's Siri development faced setbacks in early 2023 due to budget constraints and internal conflicts. CFO Luca Maestri limited the AI team's chip budget, forcing them to rely on external providers like Google and Amazon. Internal testing revealed Siri's inaccuracy, leading to delays in releasing enhanced features. A leadership struggle between Robby Walker and Sebastien Marineau-Mes further hampered progress. Despite these challenges, Apple plans a fall release, believing competitors haven't perfected AI either. Software chief Craig Federighi reorganized the team, shifting Siri's development to Mike Rockwell.

Prepared by Jonathan Pierce and reviewed by editorial team.