ENTERTAINMENT

Taylor Swift’s ‘Showgirl’ film dominated the box office. But did it help cinemas?

Taylor Swift's "The Official Release Party of a Showgirl," a behind-the-scenes film for her new album, has defied traditional movie marketing by grossing over $50 million globally. The unconventional release strategy, featuring no trailer or preview showings, generated massive fan engagement and boosted theater attendance. This success highlights Swift's unique ability to translate her brand into significant box office revenue, even outperforming major studio releases and potentially revitalizing interest in moviegoing.

Reviewed by JQJO team

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