BUSINESS

Travis Kelce Six Flags Activist Investor Campaign Launches

Travis Kelce has joined activist firm Jana Partners in a push to overhaul Six Flags, the theme park operator that now includes Cedar Point and Knott’s Berry Farm after last year’s $8 billion merger with Cedar Fair. Jana said it holds about 9% of Six Flags shares alongside Kelce, former Gap CEO Glenn Murphy and tech executive Dave Habiger, and plans to engage the board on boosting shareholder value and the guest experience. "I am a lifelong Six Flags fan," Kelce said. He grew up in Ohio, not far from Cedar Point. His star power may help rally shareholders.

Reviewed by JQJO team

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