Amazon leads retailer price hikes amid tariffs

Tariffs imposed by the Trump administration are adding costs as inflation lingers, and Amazon has raised prices more than rivals, DataWeave says. Amazon’s online prices rose 12.8% through September, versus 5.5% at Target and 5.3% at Walmart, with Amazon’s sharpest jump, 3.7%, from January to February. Across the three, apparel and home goods saw the biggest gains. Experts say third-party sellers are especially exposed, while Amazon says prices reflect normal fluctuations. Despite increases, Amazon reported third-quarter online store sales up 10% and third-party services revenue up 12%.