I Visited Pizza Hut and Saw Why the Classic Chain Is Struggling

Yum! Brands said it is reviewing strategic options, including a possible sale of Pizza Hut, after same-store sales slipped 1% in the third quarter, the eighth straight decline. Visits to two Southern California outlets revealed a brand leaning on delivery and deals but struggling on perceived value: a $9.70 personal pizza felt pricey, while new Flatzz flatbreads offered cheaper eight-slice portions before 5 p.m. Despite clean stores and friendly staff, rising prices, tighter consumer spending, and stiffer competition are pressuring the brand. Goldman Sachs and Barclays are advising Yum!